Amritsar, Punjab · Est. 2000
Kashmiri Aari embroidery, carried forward by one family — three generations of one craft.
Manufacturer
Wholesale Supplier
Pan-India Dealers
GI-Tagged Aari Craft
Kashmiri Aari embroidery, carried forward by one family — three generations of one craft.
Photo — Sardar Amritpal Singh Ji
at the factory / with artisans
In 2000, Raja Saab started Raja Trading Co with nothing but hard work, dedication, and a genuine understanding of the craft. Over the years, what began as a small trading business grew into one of the most recognised names in the ladies ethnic wear market.
In the market, Raja Saab is known simply as the Kashmiri Aari wala — the man behind genuine Aari craftsmanship. His work has always followed one principle: never compromise on quality, and always honour a promise once made.
"Raja Saab is not just a name — it's the result of 25 years of quiet, honest hard work."
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Karigar hand-embroidering Aari work
Aari embroidery is done entirely by hand using a hooked needle — a single suit can take days of patient, skilled work by a master karigar.
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Cutting and fabric selection at the unit
Every fabric is checked and cut with care before it reaches the embroidery stage, so the final drape and finish hold up to scrutiny.
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Finishing, pressing and packing house
Finished pieces are pressed, checked, and carefully packed at our packing house before dispatch to dealers across India.
Hand-embroidered suits manufactured in-house — our signature, GI-tagged craft.
Curated printed suit collections sourced and traded for everyday wholesale demand.
Traditional Kanni weaves offered alongside our Aari and printed ranges.
Kashmiri Aari embroidery carries a Geographical Indication tag — a legal, provable mark of authenticity no imitation can claim.
Unlike many traders in this market, we manufacture our Aari collection ourselves — real karigars, real production floor, real accountability.
Pan-India dealer relationships built since 2000, with a strong and loyal base in Srinagar — trust that took decades to earn.